Why Is Sephora Marketing Skin Resurfacing Serum to little girls?

Connecticut's Attorney General is investigating Sephora, the leading on-line beauty retailer, for marketing anti-aging products to girls as young as 13 years of age.

A Reddit post complains this nine-year-old girl suffered a bad reaction after using beauty products sold by @sephora and @ultabeauty

Should Sephora, the leading on-line beauty retailer, be encouraging young girls to spend their babysitting money on a $90 product containing one ounce of exfoliating acids to combat signs of aging?

Connecticut Attorney General William Tong doesn’t think so.

He is urging parents to exercise caution regarding anti-aging products marketed to children and teens on social media. According to Tong, social media is “rife with influencer content suggesting anti-aging products will help young users “achieve youthful, glowing skin.”

In a press release, Tong states, “Many of these anti-aging products contain active ingredients, including retinol and other acids, that are often unsuitable for - and potentially even harmful - to children’s skin.”